If you’re an independent musician looking to promote your music and build a music brand, you’ve probably thought of how to build your music website. Before you begin, there are some questions you need to ask yourself. Below, we discuss these questions:
Do you even need to build yourself a website?
With social media channels like Facebook, Instagram, Snapchat and the likes, you may not want to spend the time and effort required to build your own website. They work equally if not better for user engagement. However, you don’t get to pick the rules of interaction here. The websites do so for you. When you have your own music website, you have complete control over how you share news/communicate with your followers.
How do you want your website to look?/What do you want it to stand for?
Designing a website becomes much easier when you’re aware of the population demographic that you’re catering to. If there’s a certain aesthetic you subscribe to as a band/musician, try to incorporate this into your music website. You should build a cellphone optimized website if your audience is mostly young and mobile. You want to have a website which your fans will instantly connect to.
What will be the function of your website?
Do you want it to share concert dates and attract a crowd at the venues? Or perhaps, you’re planning to sell your merchandise via your website? You need to figure out how you want your website to generate revenue. You could event experiment with creating bundle packages, providing a free T-shirt with every 5 ticket sales and so on. You could use your website to provide a discussion forum for your fans. There is a lot a website can achieve.
Who will manage your website?
You can’t have a website ready without a person to manage it. Decide beforehand if the person creating your website will be updating it or if you will be delegating this task to someone else. There is no point in having a website lying around defunct.
Consider the above questions before you begin to build your music website and you won’t have to deal with them later.